Playson pens deal with Salsa Technology to fuel Brazilian expansion

(PRESS RELEASE) -- Playson, an accomplished iGaming industry supplier, has secured a new agreement with Salsa Technology to deliver its licensed portfolio to the aggregator’s Brazilian operator network.

Following a direct integration with Salsa Technology’s state-of-the-art content aggregation platform, Salsa Gator, Playson’s top-performing titles will now be available to local operators, including popular releases from its Hold and Win collection such as Coin Strike 2: Hold and Win, Diamonds Power: Hold and Win and Energy Coins: Hold and Win.

The agreement builds on Playson’s strategy for continued growth in the LatAm region, where it continues to delight a broad audience across multiple markets with mobile-first, immersive gameplay. Since launching in Brazil earlier this year after receiving approval from the Secretariat of Prizes and Bets (SPA), Playson’s content continues to grab the attention of local players.

Established in 2012, Salsa Technology is a leading aggregator offering more than 19,000 games from over 110 partner providers through one integration. By offering Playson’s award-winning games, the premium aggregator’s partners will benefit from new content that is underpinned by powerful mechanics, localized themes and popular game types that are proven to perform on a global scale.

Cristhian Zito, Head of LatAm Squad at Playson, said: “Salsa Technology is the ideal partner to further drive our growth in the Brazilian iGaming market.

“We have been impressed by how much local players in Brazil have enjoyed our games since we entered the market earlier this year. Through Salsa Gator, we look forward to reaching even more players in the country with titles that cater perfectly to their tastes.”

Eliane Nunes, CGO at Salsa Technology, said: “Playson combines creativity, technology and consistency in delivering exceptional games. Its addition to Salsa Gator reinforces our commitment to offering operators diverse content with strong commercial appeal in multiple markets."