Pragmatic Play extends partnership with Madison Casino with four branded live casino tables

(PRESS RELEASE) -- Pragmatic Play, a leading content provider to the iGaming industry, has extended its partnership with Madison Casino with four branded live casino tables as part of a new content agreement.

The Belgian operator, fully licensed by the Belgian Gaming Commission (license B+3320), is now live with a dedicated Blackjack X and three additional Auto Roulette Smart Studio tables, each customized to reflect the brand’s identity.

Broadcast from a state-of-the-art live casino studio, the new branded tables utilize Pragmatic Play’s advanced customization capabilities to deliver high-quality live casino environments that reflect operator identity and meet Belgian regulatory requirements.

The dedicated Blackjack X table offers enhanced features and immersive gameplay, while the three custom tables benefit from advanced technology to create a premium, brand-consistent experience.

The launch adds to Pragmatic Play’s growing network of branded live casino environments, created to assist operators with scalable, customized solutions across various markets.

Mark Maislish, Chief Revenue Officer at Pragmatic Play, said: “We’re proud to partner with Madison Casino and support its ambitions in the Belgian market. The launch of four branded live casino tables, including a dedicated Blackjack X table, demonstrates our commitment to providing a range of flexible customization options that enhance operator identity and player engagement. These include both Smart Studio and fully dedicated environments.”

Michel Thomas at Madison Casino added: “Madison Casino’s priority is to provide a secure, fast, and fully Belgian gaming experience.

“Partnering with Pragmatic Play allows us to introduce high-quality branded tables that reflect our identity and meet our players' expectations. We’re excited to bring this new live casino offering to market and look forward to expanding our collaboration further.”