Pragmatic Play renews Tomorrowland partnership with global deal

(PRESS RELEASE) -- Pragmatic Play, a leading content provider for the iGaming industry, has renewed its landmark partnership with Tomorrowland, becoming a global sponsor of the renowned music festival.

Pragmatic Play’s debut sponsorship at Tomorrowland Brazil 2024 was a resounding success, engaging diverse new audiences with immersive entertainment experiences.

The award-winning supplier was also a major sponsor at the CORE Medellín festival in Colombia in February, presenting an audiovisual activation, while the stage hosted performances from some of the world’s top house and techno artists.

This latest agreement sees Pragmatic Play extend its partnership with the iconic electronic dance music festival to become a global sponsor.

As part of the collaboration, Pragmatic Play will feature in multiple Tomorrowland festivals, each with its own unique atmosphere and creative theme. Tomorrowland Belgium, for example, will tell the story of Orbyz, a magical world of ice where a mysterious lost community is set to return.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Tomorrowland has been setting new standards in festival entertainment and creative expression for the past 20 years. Sharing its commitment to delivering unforgettable experiences for audiences worldwide, Pragmatic Play is thrilled to continue its journey with Tomorrowland as an active global partner.”