Racing Post B2B announce new Orenes deal

(PRESS RELEASE) -- Spanish gaming company Grupo Orenes has become Racing Post B2B’S latest partner after a recent deal saw Racing Post B2B provide race cards for both horse racing and greyhounds to use in the group’s Vivalasuerte.es stores and mobile app.

Orenes are looking to take advantage of the recent growth in the horse racing market in Spain by teaming up with the ‘market leaders’ and displaying Racing Post content on their mobile app and in-store across the company’s 350 stores nationwide.

Speaking about the deal Orenes Sportsbook Director, Juan Jose Lopez said the decision was swayed by Racing Post’s experience in the horse racing and greyhound market.

“Having over 30 years’ experience in the horse racing industry, it was an easy decision to go with Racing Post for all our racing content. As market leaders, they will provide us with key information to help our customers both in store and online.”

The race cards contain essential elements to help customers find that all-important winner. On each race card, Orenes customers will now benefit from having latest form figures for every horse, details of the jockey, trainer and owner, weights and breeding at their fingertips.

Racing Post B2B, International Sales Manager, Daniele Alfonso discussed how it important it is to be partnering with new companies in Spain.

“Our content helps bookmakers enhance and optimize their offering with bet-prompting and bet-generating content. Partnering with Orenes Grupo is an important step for us as we grow our business in Spain. The content will help the bookmakers inform their customers about U.K. and Irish horse racing and greyhounds.”