Regal Group announces launch of flagship brand

(PRESS RELEASE) -- The Regal Group Ltd. announced the launch of its flagship brand BetRegal.com today, powered by the EveryMatrix software platform.

BetRegal.com has positioned itself to acquire market share by creating a high-quality product that addresses smart customers who understand the value of quality betting odds. The new value-driven website offers an entertaining experience by bringing casino games from top providers in the industry like NetEnt, Microgaming and Evolution Gaming.

The BetRegal.com model is designed to offer increased value to customers by offering reduced margin betting odds on a wide range of betting markets, both live and pre-match.

"This is what made the partnership with EveryMatrix such a natural fit," said Michael Mirtl, CEO of The Regal Group. "The EveryMatrix platform allows us the control and flexibility to manage the value in our product to a very granular level. It's something no other provider we evaluated could offer. While BetRegal.com will offer modest marketing incentives, the focus will be providing customers with a class leading betting experience."

Mirtl explains, "Our research has told us that customers are evolving. Gone are the days of attracting new acquisition by simply offering a bigger bonus or free bet. The onus is now on operators to ensure we are providing a high-quality product, offering significant value and a great user experience. This is where we feel we can differentiate BetRegal.com."

"BetRegal's core desire to deliver the best experience from both sports and casino resulted in a value driven product offering, and we are excited to bring on an operator with a management team that has a significant degree of experience in the iGaming space. Choosing EveryMatrix as their provider of choice is a positive indicator of our solutions' excellent granular functionality, and we trust our modern integration methods and our flexible front-end design will be highly appreciated by BetRegal's customers," said Ebbe Groes, EveryMatrix CEO.

BetRegal.com holds gaming licences in the U.K., Denmark, Malta and Curacao and operates under the EveryMatrix licensing structure.