Rightlander helps operators maximize affiliate ROI with Intel

5 February 2023

(PRESS RELEASE) -- Rightlander, the advertising and affiliate compliance monitoring specialist, has launched Intel to help operators accelerate the growth of their partner programs by combining risk analysis with global visibility metrics.

Over the past five years, Rightlander has scanned tens of millions of webpages to help advertisers identify non-compliant advertising by their marketing partners to protect their brand and regulatory licenses.

As part of this process, Rightlander has amassed affiliate marketing intelligence that would help operators and affiliate programs identify new opportunities with existing and potential partners and has culminated with the launch of Intel, which helps operators in the following ways:

- Analyses affiliate potential in terms of risk vs opportunities. The product scans partner sites to check for non-compliance and risk to the brand. For example, does the affiliate promote unlicensed operators?
- Analyses traffic sources including social media campaigns, organic, paid and direct traffic
- Identifies high visibility pages on affiliate sites and imports global traffic ranking
- Scans affiliate content from different geos to provide a comprehensive view of partnership potential.

Ian Sims, Rightlander's Founder and former affiliate for 15 years, said "Affiliate managers spend a lot of time and effort finding and developing third party relationships. Until now, it has been hard to measure the potential risk factors that a new partner poses to a brand which can ultimately lead to a lot of wasted effort and money which could be better spent on safer relationships.

By providing them with the tools to understand the risk vs opportunity of a partner, the aim is to enhance the ROI of an engagement for both the advertiser and the affiliate with minimal effort".

In addition to Intel, new Rightlander clients will also benefit from complimentary access to two other services; Screen and Engage.

Particularly useful for affiliate programs in the growth phase, Screen helps clients to check the suitability of new affiliate applicants before being accepted into the program and Engage reports highly ranked affiliates on custom search terms in specified geographies.

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