Rightlander unveils Trackback

(PRESS RELEASE) -- Rightlander is excited to announce the launch of Trackback, a cutting-edge solution designed to empower brands and operators with unparalleled insights into their traffic sources. Trackback is poised to transform the way companies understand and manage their incoming web traffic, providing crucial data to enhance compliance and optimize marketing strategies.

Trackback allows operators to place simple code on their websites, enabling tracking of incoming traffic. This data includes the origin of the traffic, whether it's from affiliates or other sources, as well as the geographical location of visitors.

The tool is particularly beneficial for brands that work with affiliates as it captures affiliate IDs, helping brands monitor where and how affiliates promote them. This feature supports compliance efforts by ensuring that affiliate marketing adheres to regulatory requirements and brand guidelines.

Trackback also provides valuable insights into the countries where traffic originates. This data can be used to tailor compliance scanning to specific regions, ensuring that marketing practices align with local regulations.

Trackback can be integrated into tracking platforms or with brands working across various sectors. E-commerce, retail, finance and iGaming brands or any brand that relies on affiliate marketing can leverage Trackback to better understand their traffic sources and optimise their compliance and marketing efforts.

Trackback's data also seamlessly integrates into Rightlander's Intel Workbench, offering users advanced analytics and competitor analysis across 30 countries. This layered approach provides a comprehensive view of traffic patterns, enhancing decision-making for marketing and compliance teams.

Ian Sims, Founder of Rightlander, commented: "We developed Trackback to give brands and operators a powerful tool to quickly understand where their traffic is coming from and ensure that their marketing practices are compliant and effective. By layering detailed insights into traffic sources and affiliate activity, Trackback empowers companies to make informed decisions that protect their brand integrity while optimising their marketing efforts".