RubyPlay expands bet365 partnership into Brazil

(PRESS RELEASE) -- RubyPlay, a provider of premium content and platform-level engagement tools for the global iGaming industry, has extended its partnership with global tier-one operator bet365 into Brazil, further accelerating its growth across the country’s regulated market.

The launch sees a selection of high-performing titles from both RubyPlay Studio and Koala Games made available to bet365 players in Brazil, reinforcing RubyPlay’s position as a provider of localized casino content built for regulated markets.

The operator’s player base in the country can now access popular RubyPlay games including Brilliant Gems, Gummy Giga Match, and Go High Panda, alongside Koala Games releases such as Voltage Blitz Rapid and Voltage Blitz Vortex.

The agreement showcases the strength of RubyPlay’s studio-based model, enabling operators to access a broad content portfolio through a single integration, while also unlocking access to additional in-house studios.

The launch builds on the successful partnership between RubyPlay and bet365 in Spain’s regulated iGaming market, marking another important step in the companies’ growing global collaboration.

Brazil remains a key focus for the supplier, which continues to strengthen its footprint through partnerships with leading operators and a portfolio shaped around local player preferences.

Dima Reiderman, CCO at RubyPlay, said: “Expanding our partnership with bet365 into Brazil marks another milestone in our growth across Latin America and reflects the strength of our relationship with one of the industry’s leading brands. bet365 is widely recognized as one of the top-performing operators in Brazil’s regulated market, making this expansion a significant step in our continued collaboration.

“What differentiates RubyPlay is our ability to offer operators far more than a traditional content catalogue. Through our studio-based ecosystem, partners gain access to a broad spectrum of content tailored to specific markets and player preferences, bringing together studios with distinct creative identities under one roof. With bet365, this means delivering a diverse and localized portfolio, from established RubyPlay favorites to innovative Brazilian titles developed by Koala Games, all designed to support strong performance in a highly competitive regulated market.”

Spokesperson at bet365, added: “This expansion builds on our existing relationship with RubyPlay and extends its studio-based content ecosystem into Brazil.

“The breadth of content available through the supplier, combining proven player favorites with the creativity from studios such as Koala Games, enables us to continuously evolve our casino offering for Brazilian players, while maintaining a steady pipeline of new releases in a highly competitive regulated market.”