RubyPlay expands Italian footprint with AdmiralBet launch

(PRESS RELEASE) -- RubyPlay, an innovative B2B iGaming development studio, has further strengthened its presence in the Italian market after partnering with AdmiralBet, one of Italy’s most recognized online casino operators.

The collaboration has already seen a wide selection of popular RubyPlay titles go live on the operator’s online casino, including Book of 8 Riches, Grand Express: Action Class, Go High Harvest, and #Alice in the Wild.

RubyPlay will continue to integrate four further titles on a weekly basis over the next couple of months for AdmiralBet. This ambitious rollout includes top-performing titles such as Elephant Stampede, Immortal Ways Diamonds, and Go High Fruit.

Italy is a key region in RubyPlay’s broader European growth strategy. Over the past 12 months, the studio has solidified its presence in the country by signing a series of high-profile agreements with leading operators, reinforcing its position as a trusted and innovative content provider to the regulated market.

AdmiralBet, the online brand of Admiral Sport Srl, has been a prominent operator in Italy since 2012 and is part of the Greentube Group, a subsidiary of the globally renowned NOVOMATIC Group. Known for its commitment to security, transparency, and responsible gaming, AdmiralBet combines innovative online solutions with a retail network of over 100 points of sale, solidifying its reputation as a trusted partner in Italy’s gaming market.

Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “Partnering with AdmiralBet, a key player in the Italian gaming market, is an exciting step forward for RubyPlay as we continue to expand our footprint in the country and the wider European region.

“This collaboration reflects our dedication to delivering high-quality, immersive slot content tailored to the preferences of local players. We are confident that our diverse portfolio will resonate strongly with AdmiralBet’s audience and further elevate their gaming experience.”

Marco Militello, Casino Online Product Manager at AdmiralBet, said: “Our mission is to bring unparalleled entertainment to our players, and RubyPlay’s games are a perfect addition to our offering.

“The combination of unique mechanics, engaging themes, and exceptional design ensures our players will enjoy a premium gaming experience, and we look forward to a successful partnership.”