RubyPlay signs first deal in the US

(PRESS RELEASE) -- RubyPlay, a B2B iGaming development studio, entered the U.S. market for the first time after signing a content distribution deal with Yellow Social Interactive (YSI).

YSI is a fast-growing social gaming operator and has bold ambitions to become one of the leading players in the casino entertainment space. As part of this new partnership, RubyPlay will deliver over half of its expansive portfolio to the social casino across numerous U.S. states.

This launch marks RubyPlay’s first foray into the realm of social gaming. The studio worked closely with YSI in order to optimize all games to a social gaming setting, adapting the look and feel of each title accordingly.

Players will be able to engage with two types of in-game currency: Gold Coins and Sweepstakes Coins. This offers a gaming environment, all while holding the promise of redeemable real-world prizes for a blend of entertainment and potential rewards.

The agreement represents a significant step forward in RubyPlay’s intentions to raise its presence in the U.S., as the company has plans to enter regulated iGaming states in the near future.

“We are absolutely thrilled to embark on this exciting journey with Yellow Social Interactive,” said Dr. Eyal Loz, CPO of RubyPlay. “This partnership not only marks our first entry into the U.S., but also underscores our commitment to delivering innovative, responsible and engaging gaming experiences. We want to provide an exceptional social casino experience that resonates with a broad audience, which is why we’ve worked hard to adapt our offering accordingly.”