SCA offers online college bracket promotion

ALLAS, Texas -- (PRESS RELEASE) -- SCA, the world's leading provider of promotional risk coverage for contests, games and events, has launched a new online college bracket promotion designed to help businesses cash in on the March basketball playoff craze by giving consumers a chance to dribble away with $2 million.

The turnkey bracket prediction contest offers radio stations, bars, restaurants and other businesses an easy, low-cost way to engage consumers while driving web traffic and building valuable marketing databases. And people do win every day. SCA has awarded nearly $160 million in prizes since pioneering the mega-prize promotions industry back in 1986.

For a flat fee of $2,500, participating businesses can launch the online bracket prediction game and get a custom web page where up to 5,000 customers can enter, play and return as often as desired to see how they are fairing during the tournament. The game offers a $1 million prize for a perfect bracket selection, as well as the chance to win a million dollar prize bonus tied to the championship game. It also features one guaranteed $100 cash prize for each participating business. SCA handles all the details -- from contest structure, rules, bonding and state registrations, to complete payment of prizes.

"College basketball has a huge fan base and we wanted to give businesses the ability to capitalize on the excitement surrounding the play-off games and connect with their customer base," notes Tony Ebert, director of interactive sales for SCA. "With our online prediction game, we can provide businesses with a customized, low-cost promotion that packs a $2 million marketing punch guaranteed to generate buzz, drive Web traffic and build consumer databases for ongoing marketing efforts."