Sightline launches new website and insight series

(PRESS RELEASE) -- Sightline announced the launch of its new website with updated content about the company’s products and services, as well as a new resources section providing regularly published content on how technology can transform the gaming industry. The resources section will feature Sightline Insights, a new thought leadership series focused on gaming innovation opportunities for gaming. The first installment, released today, explores the lessons the industry can learn from successful omnichannel activations in restaurants and retail.

The Sightline resources hub contains cashless, mobile and loyalty content, including an events calendar, blogs, and industry reports updated regularly, like the Sightline Insights Series. As gaming patrons adopt cashless—particularly through mobile apps and digital wallets—a full omnichannel customer experience will naturally follow.

“Omnichannel is the idea we live our lives within and between something that’s physical and something digital,” said Omer Sattar, Co-CEO & Co-Founder. “This is true in how we shop, dine, and consume entertainment. A patron’s experience with the gaming industry shouldn’t be any different. We believe there’s an immense opportunity for gaming operators to meet this demand and take advantage of what today’s technology provides. With the launch of our new and improved website, Sightline will provide the industry with actionable information on this topic and help chart a path for gaming’s omnichannel future.”

The Sightline Insights Series will provide gaming industry leaders with information and data on best practices for implementing a successful omnichannel-focused strategy via industry reports, webinars, blogs, interviews, and podcasts.