SIS strengthens operator partnerships with appointment of Matt Smith

(PRESS RELEASE) -- SIS (Sports Information Services), the leading multi-content supplier of 24/7 live betting services, has appointed experienced sports betting industry professional Matt Smith as its new Customer Growth Manager.

Smith is tasked with assisting SIS’ continued development of global operator relationships and will lead with a particular focus on the supplier’s U.K. and European customer base.

Smith recently spent a decade working for Sporting Group, where he was responsible for client satisfaction across the company’s international pool of tier-one partners, including WLA Lotteries.

Smith joins SIS as the supplier works to accelerate the strengthening of existing partnerships globally, across each of its three product divisions.

Helen Ridley, Head of Customer Growth at SIS, said: “I am delighted to welcome Matt Smith to the SIS team as Customer Growth Manager. His rich experience within the sports betting sector, including a decorated tenure at Sporting Group, equips us strongly for our continued global ambitions.

“SIS has made significant progress in expanding its U.K. and Europe operations and Matt’s appointment will help ensure we exceed expectations across our valued partnerships.”

Matt Smith, Customer Growth Manager at SIS, said: “I am thrilled to be joining SIS at an incredibly exciting time for the company, as it lays the foundations for a strong 2025.

“As we build towards ICE Barcelona where I’m hoping to spend some crucial time with SIS partners, I am eager to hit the ground running and contribute towards the company’s continued global development.”