SOFTSWISS launches Team Tournaments

3 October 2022

(PRESS RELEASE) -- The leading iGaming industry company SOFTSWISS complements the functionality of the Casino Platform by launching a new feature called Team Tournaments. It lets players have more fun, encourages players versus player competition, and motivates player engagement.

This feature is an update of the Tournaments tool, which is available to all clients of the SOFTSWISS Casino Platform. The start of Team Tournaments expands the opportunities for players to compete with each other. It also increases the chances of winning due to the total contribution of several players in a team event, which distributes the result between team members. Thus, while one player loses, there is still a chance for the team to win the tournament or gain a win through the other player's performance in the group.

The mechanism for Team Tournaments is the following: up to 10 teams are created in the casino, and each team can have a certain number of players. They are allocated to groups based on operator-defined settings, aiming for even distribution.

"We are proud to announce the launch of Team Tournaments for our clients,” said Anna Loiko, a Product Owner at SOFTSWISS Casino Platform. “Based on the results of the Tournaments functionality research, we can conclude that Team Tournaments will be demanded among operators and players.

The internal research by the SOFTSWISS Casino Platform team demonstrates that the new type of tournament aims to increase player engagement and loyalty. Also, players who win tournament rewards show more game activity and are willing to deposit more. The research shows that tournament usage boosts the growth of casino metrics – the Deposit Count increases on average by 10–20%, and the Deposit Sum rises x2.

Casinos using tournaments have shown increasing metrics and performance. This suggests that Team Tournaments will further improve results. More prizes will attract more players and boost user engagement in tournaments, directly affecting deposit amounts and other indicators.

“The new functionality engages a competitive element and generates team hype, which is the foundation for a high level of player engagement,” said Loiko. “SOFTSWISS continues to update the feature and will soon introduce novelties that will make the offer even more attractive."

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