ATLANTIC CITY, New Jersey -- (PRESS RELEASE) -- Spectrum Gaming Group, an
independent research and professional services firm, has listed 21 of the
most important trends that the global casino industry needs to monitor in
2008.
For the fourth year, Spectrum has compiled this list that addresses
ongoing changes in technology, demographics, politics and regulation to
determine the most significant trends.
New additions this year include the potential for expansion of gaming
into urban markets, the likelihood of additional joint ventures between
casino operators and international investors, as well as the monetization
of non- gaming assets.
New Jersey-based Spectrum has experts around
the world, and tracks these and other trends in its award-winning
newsletter Gaming Industry Observer.
-- Adding more electronic table games to slots-only markets, taking
advantage of new generation of electronic games.
-- Additional joint ventures between casino companies and international
investors, including arms of governments, which will be a major source
of capital for the industry.
-- Adoption of select new slot technologies that were originally designed
for server-based gaming, including WMS's episodic "Adaptive Gaming,"
which allows players to interrupt, resume play at a later date.
-- Continued conversion of racetracks to racinos, as well as non-gaming
expansions to existing racinos.
-- Development of "hybrid hubs" in which states opt for more reasonable
tax rates, limited licenses in the hope of developing destination
resorts.
-- Evolution of "hub-and-spoke" business model, as properties in high-tax
markets develop alliances, and mergers with destination properties
occur in low-tax markets.
-- Evolution of gaming companies into entertainment providers.
-- Expansion of communal gaming, in which multiple players can play in
same bonus round, with new generation of games that have smaller
footprints.
-- Expansion of gaming into urban markets, with the prospect of added
convention business as the chief catalyst.
-- Gaming destinations targeting gamblers, others priced out of higher-end
Las Vegas properties.
-- Growing partnership between gaming, high-end retail - and the marriage
between retailing and casino loyalty programs.
-- Growth of conventions in destination, hub markets such as Las Vegas,
Atlantic City, Mississippi - as these markets become more aware of this
segment's value.
-- Hotel-room growth, use as marketing tool in both hub and spoke
locations.
-- Increasing alliance between commercial gaming operators and outside
investors, as well as between commercial and tribal operators.
-- Increasing pressure for openings, expansions of Asian markets, and
growing cross-market play between Asian and Las Vegas casinos.
-- Monetization of non-gaming assets, including on-site retail, dining and
entertainment.
-- Next generation of Las Vegas casinos, creating full-service
metropolitan centers, with multiple brands at multiple price points at
one location.
-- Networking of slot systems at new casinos, with continued resistance to
widespread server-based gaming at existing properties, based on
pricing, other concerns.
-- Renewed focus on stepper slots, simpler bonus rounds in new generation
of slot machines.
-- Significant expansion of gaming in central and eastern Europe, at
selected resort destinations that would serve as tourism hubs, which -
along with continued expansion in Asia, Latin America and elsewhere -
will put added pressure on U.S. regulators to ensure that international
licensing standards are adequate.
-- Tribal gaming's expansion into commercial casino markets, and
management contracts with other tribal casinos.