Sports Information Services teams up with BETTERS

(PRESS RELEASE) -- Sports Information Services (SIS), the multi-content supplier of 24/7 live betting services, successfully launched its horse and greyhound racing content with Polish operator BETTERS.

The launch brings racing content from around the world to bettors in Poland through the operator, which was launched in the country’s regulated market three years ago, further increasing the reach of SIS across Eastern Europe.

SIS’ premium live horse racing events include top-class action from the U.K. and Ireland, in addition to international meetings from Latin America, Saudi Arabia, Australia and the United States. BETTERS customers are also benefiting from exclusive U.K., Irish and Mexican greyhound racing.

“We want to serve our loyal customers with the widest range of top-quality betting opportunities, right around the clock,” said Lukasz Lukasik, Head of Product, at BETTERS. “By launching the leading racing portfolio from SIS, we are providing them with exactly that, while also further strengthening our position as one of Poland’s online sportsbooks.”

SIS’ 24/7 Live Betting Content provides over 76,000 live racing events every year, delivered as an end-to-end solution, including live streamed pictures, data, and on-screen graphics with betting triggers, in addition to an extensive range of markets and prices to provide seamless betting experiences.

“As we continue to expand across Eastern Europe, new partnerships such as this one with BETTERS will be vital in putting our product in front of fresh audiences,” said Bartlomiej Michalek, Commercial Manager, U.K. & Europe at SIS. “This launch once again illustrates our continued commitment to providing cutting-edge, revenue-driving 24/7 content to operators in the region.”