The Booleans have spoken: Kaboo launched with EveryMatrix

(PRESS RELEASE) -- EveryMatrix is thrilled to announce the launching of Kaboo, the newest and freshest brand of Betit Group.

Founded by a group of Scandinavian industry veterans, the Malta-based company is well known for making waves in the iGaming industry with their product approach. Kaboo.com, the 3rd brand of Betit Group, after Thrills Casino — the most stylish casino in town — and the legendary SuperLenny Casino, has a storyline game design, creating an unparalleled gaming experience. It aims to quickly become the most advanced casino on the market with amazing gamification and loyalty features, thus helping Betit to keep its commitment to revolutionise the world of gaming into a lighter and more fun environment.

“Kaboo.com is mobile first and as such, built using the absolute latest techniques. Not only is it mobile first, it is fully responsive with a smooth transition between any device used such as mobile, tablet or desktop. The user will be met by a very good-looking casino experience and a casino adventure that will constantly evolve. An adventure based on stories written down in 'The Book of Kaboo'. Each chapter from this book will with the help of The Boolean Brotherhood, the guardians of the parallel universe Kaboo, tell a story around selected casino games and challenge the casino player to complete missions. Missions that will reward the players and make them enjoy playing at Kaboo.com even more. This is a complex product both from a front-end and back-end perspective. Without the stellar performance of the EveryMatrix team developing their S2S API solution, we could not have launched Kaboo in such a rapid and smooth way,” said Tomas Bäckman, CEO of Betit Group.

As all Betit brands, Kaboo.com benefit from EveryMatrix’s powerful, lightweight and fast APIs, plugged in our gaming and payment management system GamMatrix, and CasinoEngine with a premium selection of games from NetEnt, Micrograming, NYX, IGT, Play’n GO and QuickSpin.

“Since we launched our Web APIs, EveryMatrix has become the delivery module of choice for operators who wish to swiftly leverage premium casino content from multiple suppliers but keep the flexibility of building their own front end and thus owning the entire user experience. The advice we usually give to operators is to set focus on the user experience at all stages from product design to implementation. In such regard, Kaboo.com is a perfect example and we are delighted to be taking it live via our Web APIs,” commented Ebbe Groes, CEO of EveryMatrix.

The EveryMatrix’s Web APIs, running on top of our GamMatrix platform, allow operators to rapidly build a completely customized website with only front-end technologies. User experience is one of the main concerns for operators in today’s ever changing market, but the key in meeting their needs is striking the right balance between fast delivery and affordable customization. The Web API can also be used as a stepping stone for custom front-end features based on user habits.