True Lab joins Yggdrasil’s YG Masters program

(PRESS RELEASE) -- Rapidly emerging games studio True Lab has joined Yggdrasil’s flagship YG Masters program, instantly gaining access to the supplier’s game-changing GATI standardization technology as its go-to market interface to realize its global business strategy.

True Lab joins a host of the world’s most innovative independent studios, and game developers on the award-winning YG Masters program that has seen partners design, develop and distribute best performing content using Yggdrasil’s proven technology and global network.

GATI is a pre-configured, regulation-ready development toolkit, enabling studios and game developers to use a standardized technology solution to develop and distribute games anywhere in the world. This means YG Masters partners can source, build and distribute content and crucially accelerate global reach, finding new ways to increase revenues, all using one standardized interface.

GATI is the enabler of the Yggdrasil Decentralized Aggregation Network. All Yggdrasil partners integrated to GATI will be able to cross-sell their games to any global Yggdrasil Franchisee. This is a unique model enabling them to rapidly scale distribution and boost revenue opportunities, at the same time as developing completely new ways of working and collaborating.

True Lab is an MGA-licensed iGaming provider within the True Flip group providing its growing network of leading brands with innovative HTML5 titles that contain unique math and gameplay.

Its latest multi-channel games include Victoria Wild, a multi-location game with a 20,000x max win, Startup Valley that enables players to gain experience points within the bonus game, and Mining Factory.

Stuart McCarthy, Head of Partner Strategy and Sourcing at Yggdrasil, said: “I’m thrilled to welcome our new partners True Lab to our flagship YG Masters program, powered by the revolutionary GATI technology.

“True Lab has shown great promise with their recent games and their roadmap is packed with exciting content that will deliver all the thrills and excitement players are looking for. It’s going to be fantastic to see them being integrated with GATI, commercialize their roadmap and help them achieve their global growth ambitions."

Vasily Polynov, Chief Business Development Officer at True Lab, said: “We are very excited with this partnership, which puts True Lab’s stunning and innovative new games together with Yggdrasil’s world-class YG Masters program. Integration through their standardized GATI technology will give us an opportunity to scale our business operations in a very effective manner.

“True Lab aims to grow across a variety of regulated markets this year, and GATI is the ultimate tool and interface that will enable access to Yggdrasil’s regulatory markets through a single integration. With our first partner product almost ready, we’re looking forward to hitting many lobbies in the near feature.”