Unibet enters the B2B market with Paf

(PRESS RELEASE) -- Unibet has taken another step in its expansion by entering the global gaming B2B market. The Group has decided to offer a fully serviced sports betting solution to external customers and as a first customer signed a contract with Paf.

As a first customer, Unibet have today signed a three year exclusive deal with Paf, licensed by the Åland Provincial Government, for the provision of a full sports betting B2B Solution. The scope of the services includes odds compiling and risk management on an in-house developed proprietary system for fixed odds betting. Paf will also become a customer in the fast growing sports betting pool products SuperToto and SuperScore offered by Unibet.

The Gross Gaming Revenues for the global sports betting market is estimated by independent analysts to be USD 40.9bn for 2009 and the forecast for 2012 is that the global sports betting market will grow to USD 43.4bn.

Unibet have initiated investigations on how to structure the Unibet B2B business in order to protect the integrity of the B2B customers and to maximise the shareholder value of the Unibet shareholders.

"With our extensive Live Betting offer with over 2,000 live events per month and our in-house risk management we have a very strong offer. In this large opportunity market Unibet have been awarded the prestigious European Sports-betting operator of the year by eGaming Review, in three out of the last four years. This gives Unibet a unique position and strong credibility to participate in the global sports betting B2B market," say Petter Nylander, CEO Unibet

"Paf will continue to grow internationally and this investment strengthens our offering long term. This Agreement will be important for Paf and our customers. Through our partnership with Unibet, we gain access to the best betting platform in the business", says Anders Ingves, CEO Paf.