William Hill reaches deal with iovation

LONDON, England -- (PRESS RELEASE) -- William Hill, the UK's leading betting and gaming company, has adopted iovation Reputation Manager 360 as part of its overall fraud prevention strategy. As the well-established brand continues to expand into the online betting and gambling markets, iovation will provide William Hill's online sites with protection against the growing incidence of online fraud.

"Having iovation is simply a must for any business running a gambling or e-commerce platform," said Imri Meir, head of epayments and risk management for William Hill Online. "In the fight against increasingly sophisticated online fraud rings, we see device identification and device reputation becoming a standard, necessary part of a comprehensive defense against fraud."

With six years of experience working with online gambling sites, iovation's device reputation-based fraud solution, iovation ReputationManager 360, will enable William Hill to effectively combat financial fraud, player collusion and other schemes in addition to maintaining compliance with government regulations.

Additionally, William Hill will have access to iovation's globally shared device reputation database, which includes reputation data for over 390 million unique computers and Internet devices. iovation has protected billions of transactions for over 300 major online brands. William Hill can easily tap into knowledge of fraud committed at other iovation subscriber sites, as fraud rings increasingly target multiple businesses to maximize their profits.

"iovation has a strong background working with the gaming industry, and we understand the unique fraud and compliance challenges they face," says iovation CEO Greg Pierson. "By joining our network, iovation will help William Hill proactively spot suspicious activity, keep the bad guys out, and identify devices that have defrauded any other online gaming or e-commerce site that we protect."