Xtremepush signs deal with Kambi to enhance player engagement

(PRESS RELEASE) -- Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, has secured a landmark agreement with Kambi to enhance the sportsbook provider’s player retention capabilities through impactful personalised experiences.

Through the deal, Kambi will integrate Xtremepush’s unified solution to deliver targeted communications and gamification at scale to its operator partners via its Kambi Engage ecosystem, using live behavioral and betting data.

Xtremepush’s all-in-one customer engagement platform provides real-time CRM marketing and free-to-play solutions, which will power operator growth globally by attracting new players and boosting lifetime value.

Kambi, the home of premium sports betting solutions, is a leading provider of sports betting technology and services to a global network of more than 40 operators on six continents, including Bally’s Corporation, BetPlay, KTO, LiveScore Group and Rush Street Interactive.

This significant deal with the tier one provider demonstrates Xtremepush’s ability to scale its offering to the demands of leading industry brands with high player loads, exceeding expectations and delivering on its promise to boost retention rates.

Tommy Kearns, CEO at Xtremepush, said: “Kambi is one of the leading sportsbook providers in the industry, renowned worldwide for delivering unrivalled experiences for operators. We are pleased to deliver our AI-driven engagement and gamification tools to enhance the user experience of its network further as we both pursue more international growth.”

Erik Lögdberg, Managing Director at Kambi, said: “We are thrilled to welcome Xtremepush to the growing Kambi Engage ecosystem. We remain committed to empowering our partners with the tools they need to deliver a superior betting experience for their customers and this collaboration gives our Turnkey Sportsbook partners even greater scope to differentiate through a range of engaging products and solutions.”