Yggdrasil agrees to deal with Veikkaus

(PRESS RELEASE) -- The game development company Yggdrasil, a Cherry AB subsidiary, has signed and finalized a deal with Finnish gaming operator Veikkaus to provide its high-quality casino games content.

Veikkaus is the largest and only regulated gambling operator in Finland, both offline and online, with a turnover of €3.2 billion in 2017. The company is a member of World Lottery Association and has more than two million customers. Its gaming platform is Finland’s largest online casino, attracting around 700,000 players every week.

The operator will take Yggdrasil’s portfolio of innovative casino slot games including the latest releases Penguin City, Hanzo's Dojo and Wolf Hunters. Veikkaus will also get access to BOOST, Yggdrasil’s proprietary range of in-game promotional tools. This allows partner operators to instantly run promotions from within the game client.

Yggdrasil’s games will be in full compliance with Finnish regulatory requirements.

Fredrik Elmqvist, CEO of Yggdrasil, said, “We are thrilled to join forces with such a professional and established business as Veikkaus and look forward to a long and mutually beneficial relationship.”

Jan Hagelberg, Vice President of Casino Games at Veikkaus, said, “We are happy to join with Yggdrasil team to bring its unique and innovative games to our loyal players. Yggdrasil casino content is proven to perform well across regulated markets and we are confident our players will enjoy them on a regular basis.”