Yggdrasil grows German footprint with NOVOLINE deal

(PRESS RELEASE) -- Yggdrasil has partnered with leading German operator NOVOLINE.DE to expand its reach in the regulated local market as it continues to boost its commercial presence in key regions in Europe.

The supplier will bring a range of best-in-class titles to NOVOLINE customers, including the iconic Vikings series and high-performing releases such as Champion of the Underworld and Valley of the Gods.

In addition, NOVOLINE customers will be able to enjoy a selection of YGG Masters titles, including cutting-edge hits from boutique providers such as Peter & Sons and 4ThePlayer.

Part of the NOVOMATIC Group, NOVOLINE boasts a leading position across Germany’s regulated market, and the Hamburg-based operator has gone from strength to strength since its creation in 2021.

It marks the latest commercial deal in Europe for Yggdrasil, following partnerships with leading brands in Greece, Serbia and Spain so far this quarter.

Jose Kadala, Chief Commercial Officer at Yggdrasil, said: “We’re delighted to partner with NOVOLINE to bring our top-quality games portfolio to their German player base. It’s a brand that has quickly gained traction in a highly regulated market and we firmly believe that our titles will resonate well with their player base.

“From high-quality graphics to high octane game series, we have games for all player preferences and can’t wait to see what we achieve together.”

Florian Hermann, Managing Director at NOVOLINE.DE, said: “Yggdrasil has more than a decade’s experience in producing engaging titles that have a strong fanbase.

“We’re confident that our customers will love the new titles added to our offering.”