Yggdrasil partners with Marathonbet

(PRESS RELEASE) -- Yggdrasil Gaming has put pen to paper in a deal with Marathon Bet and Marathon Bet UK to supply the operator with its full suite of video slots across U.K. and dot-com markets.

The games will be integrated via the supplier's industry-changing iSENSE 2.0 HTML5 framework, allowing them to be launched simultaneously on desktop and mobile.

Marathonbet, which last year launched a co-branded Marathonbet/Manchester United online live casino, will also gain access to the supplier's collection of in-game promotional tools, BOOST, including the recently-launched Missions feature, and the social sharing tool BRAG.

Fredrik Elmqvist, CEO at Yggdrasil Gaming, said, "We are thrilled to have joined forces with Marathonbet to put our portfolio of games in their player's hands.

"It is a really strong start to the year for us, and we have a pipeline packed full of new games and features that we are excited to be bringing to the market over the coming months. We also have additional partner deals set to be announced."

Christian Melin, Head of Gaming R&D at Marathonbet, said, "The challenge for any operator when it comes to their game portfolio is striking the balance between quantity and quality. Yggdrasil can provide both, which is why we have integrated their full suite of games into our site.

"We are also pleased to have access to their in-game promotional tools, and look forward to working with innovative features such as BRAG. Gamification will be a key trend in the coming months, and this puts us very much ahead of the curve."

Yggdrasil's portfolio contains a wide range of popular casino games, including: Alchymedes, Double Dragons, Seasons, Vikings Go Berzerk, Joker Millions Progressive and Nirvana.

The slots are backed up by Yggdrasil's industry-leading collection of in-game promotional tools, BOOST, which is designed to increase engagement and retention.

Yggdrasil won Slot Provider of the Year at the 2016 EGR B2B Awards, the latest in a growing list of accolades including Gaming Software Supplier of the Year at the 2016 International Gaming Awards, and Software Rising Star at the 2015 EGR B2B Awards.