Yggdrasil secures William Hill deal

(PRESS RELEASE) -- Yggdrasil Gaming has agreed a landmark direct integration with leading operator William Hill in the latest coup for the supplier's fast-growing Gibraltar operation.

William Hill Casino will receive access to Yggdrasil's full suite of slots, including blockbuster titles Joker Millions, Vikings Go Berzerk and Big Blox.

The operator opted for a direct integration to be able to fully use Yggdrasil's award-winning collection of in-game promotional tools, BOOST and social sharing tool, BRAG.

The deal is the fourth signing for Yggdrasil Gibraltar, having been awarded a licence in June.

Fredrik Elmqvist, CEO at Yggdrasil Gaming, said, "William Hill is one of the most respected names in gaming, so it is obviously a huge thrill to add such a trusted and successful tier one operator to our ranks.

"Since gaining our Gibraltar licence six months ago, we have secured several major operators, and working with the very best in the industry is driving us forward and keeping us at the very top of our game."

Graeme Powrie, Gaming Commercial Director at William Hill, added, "We have been hugely impressed by Yggdrasil's commitment to innovation, and their collection of games is among the strongest in the casino sector.

"We have opted for a direct integration so we can take full advantage of the in-game promotional tools and offer our players the exceptional experience they have come to expect from William Hill."

Yggdrasil Gaming won Slot Provider of the Year at the 2016 EGR B2B Awards, the latest in a growing list of accolades including Gaming Software Supplier of the Year at the 2016 International Gaming Awards, and Software Rising Star at the 2015 EGR B2B Awards.