Yggdrasil strengthens UK presence with Bally’s deal

(PRESS RELEASE) -- Yggdrasil has further boosted its U.K. footprint after partnering with the iconic gambling brand Bally's, in a deal that has seen the provider’s full slot offering go live in the market.

Bally's UK stable includes several major brands, including Virgin Games, Jackpotjoy UK, and Bally Casino.

The operator’s customers can now play recent hits and Yggdrasil favorites, such as the popular Vikings series, as well as enjoy its market-leading Game Engagement Mechanics, including DoubleMax, found across its portfolio.

Yggdrasil’s slots offering also includes a plethora of titles from its YGG Masters studio partners, such as 7x7 Zeus and Big Bucks Bison 10k Ways.

It marks the latest commercial expansion in the UK regulated market for Yggdrasil, as the provider continues to focus on boosting its reach across key territories.

Jose Simon, Chief Commercial Officer at Yggdrasil, said: "Bally’s has a major presence across the UK and we are delighted to roll out our comprehensive slot offering to its players.

“We have made a strong commercial start to the year which this deal only reinforces, with our goal of putting our best-in-class content in front of as many players as possible to further grow the Yggdrasil brand.”

Dezso Pazmany, Head of Product Operations at Bally’s, added: “Yggdrasil is widely recognized as a leading creator and distributor of exceptional content, and we take pride in offering our players top-tier games from the industry's biggest names.

“Yggdrasil perfectly aligns with this vision, and this partnership allows us to bring a vast collection of well-established and highly regarded content to our online casinos.”