Yggdrasil wins Innovator of the Year

(PRESS RELEASE) -- Gaming solutions supplier Yggdrasil has won the Innovator of the Year award for an unprecedented fourth consecutive year at the prestigious International Gaming Awards held at London’s Savoy Hotel.

The award recognizes the year’s best-in-class supplier that has broken boundaries to disrupt the industry with ground-breaking innovation.

Yggdrasil has achieved this with the launch of its game-changing Publishing division, offering customers ‘the keys to its kingdom’ with all tools they need to build, create and offer a complete B2B gaming business.

It is also introducing a series of transformative game mechanics including Splitz™, offering never-before-seen win potential. Aztec-themed Temple Stacks: Splitz™ was launched in January this year giving players the first view of Yggdrasil’s revolutionary mechanic, which transforms a 3x5 slot grid into reels of infinite potential, offering up to 248,832 pay ways.

As part of Yggdrasil’s new strategic approach, it is franchising its entire business, from its current and future content portfolio and industry-leading gamification to its advanced platform technology and new GATI (Game Adaption Tools & Interface) product. This will enable partners to instantly create their own unique, end-to-end iGaming offering supported by, and in partnership with, Yggdrasil Publishing.

Future customers will be able to license any, or all elements, of Yggdrasil’s gaming eco-system with all technology, functions and content already proven after being live in the most developed iGaming markets for the last six years.

The three core value propositions for the Publishing arm will be: YG Franchise (platform IP licensing) YG Masters (game development and distribution program), and YG Game IP (game IP licensing).

Fredrik Elmqvist, CEO, Yggdrasil, said: “Winning this award for a record fourth year in row is an amazing achievement. It is testament to the huge effort the entire Yggdrasil team has put in to launch the game-changing Yggdrasil Publishing and the investment we put into slot innovation and new mechanics.

“This is a ground-breaking global licensing business that significantly changes our and the industry’s approach to content creation, publishing and distribution. In a very short space of time we have become well-known for our highly innovative online gaming content, platform and software solutions but we are now taking this to another level altogether.”