Marketing News

Income Access, a leading technology and marketing company specializing in online affiliate recruitment, has partnered with Atlantic City’s market-leading resort, Borgata Hotel Casino and Spa, to launch BorgataPartners.com, an affiliate recruitment program that will target New Jersey’s newly legislated online gaming market.

Excel Affiliates, a new casino affiliate programme created by a group of iGaming affiliate managers with more than 20 years of experience, has launched in partnership with Income Access, an industry-leading provider of acquisition and traffic reporting software.

Figures show strong registration and deposit conversion rates leading into 2014.

Income Access, a turnkey provider of technology and digital marketing services for the iGaming industry, has announced that company CEO Nicky Senyard and a team of senior Income Access managers will be attending the ICE Totally Gaming Conference in London, UK, which takes place between 4th and 6th February 2014.

Income Access, a turnkey provider of technology and digital marketing solutions for the iGaming industry, has announced that the company will be exhibiting at the London Affiliate Conference (LAC), in London, UK, from 7th to 9th February 2014.

Leading risk management company, PIMS-SCA, has launched its latest campaign with Empire Casino.

Mobile engagement company Joingo announced today the addition of Seamus McGill to their leadership team. McGill has been appointed as Joingo’s President, tasked to head the sales, marketing, and overall growth efforts of the mobile software company.

Six prizes were won by four leading Income Access customer brands at the prestigious annual eGaming Review Operator Awards 2013.

Developed by its U.S. parent company's new marketing technology division – CataBoom.

GameOn Marketing Limited (GameOn) has today announced that it has signed a contract with the world’s leading provider of Facebook technology solutions – Glow Digital Media (Glow), to assist the company with its B2B marketing and PR efforts.

Having run a similar promotion in 2012, this sees PIMS-SCA and The Empire Casino working together once again.

Jack Gold operator will offer 50 percent revenue share.

The COGS Awards recognize the companies that provide outstanding service in support of promotional marketing campaigns.

iSoftBet's system will be provided to customers with the Optimove technology already integrated, ensuring that operators can deploy highly effective marketing campaigns quickly and efficiently.

Lightstreamer will continue to play a vital role in facilitating the synchronous, multiplayer environment and live interaction of Yazino's games.