SportBusiness Group

SportBusiness Group is a trading style of SBG Companies Limited. The world's leading supplier of information, media and B2B marketing services to the sports industry, SportBusiness Group, with its network of partners and agents, assists companies from all over the globe in achieving their business goals. SportBusiness Group has established its reputation as the 'leading voice' for the international sport business community, supplying a host of informational products and services to help our clients make better informed business decisions. Our publishing, information services and seminars divisions now support some of the most influential figures from sporting federations, governing bodies and key rights holders to leading sponsors, broadcasters and sport marketing companies. For business-to-business marketers, our advertiser, sponsor and partner programmes offer unparalleled access to executives across the range of sports-related organisations - electronically, in print, and person-to-person. SportBusiness Group is driven by the belief that the sports industry is a business sector worthy of its own analysis, intelligence, trade media and B2B marketing services. It is our ongoing goal to maintain a position of leadership both within the industry and in representing the industry to the business community

Products and Services

Publications > Business Publications > SportBusiness International
SportBusiness International monthly magazine is the world’s leading provider of business intelligence in the sports industry. It is essential reading for senior executives wanting to understand how to harness the power of sport. SportsBusiness International delivers essential information, analysis and insight into the fast-developing global sports sector. Each month SBI focuses on the key areas of sports media, marketing and events to deliver the most comprehensive and authoritative overview of current issues and trends. SportBusiness International offers: A host of topical features, articles and analysis; exclusive, in-depth interviews with such influential figures as the IOC President Jacques Rogge and FIFA President Sepp Blatter; invaluable information, insight and analysis on trends, values and revenues with sport; regular supplements focusing on specific countries, issues and events; FREE daily email newsletter - Newslines.


Headquarters
33-41 Dallington Street London, England EC1V 0BB United Kingdom

Phone:	+44 20-7954-3514
Fax:	+44 20-7954-3511
Website:	www.sportbusiness.com
Email:	info@sportbusiness.com

Upper Mgmt.:	Mr. Stuart Lewis, International Business Director
	Stuart.Lewis@sportbusiness.com
	Mr. Julian Turner, Chief Executive Officer
	Julian.turner@sportbusiness.com
Sales:	Mr. Adam Colthorpe, Senior Sales Executive
	Adam.Colthorpe@sportbusiness.com
	Mr. Jay Greene, Senior Sales Executive
	Jay.Greene@sportbusiness.com
Marketing:	Mr. Struan Campbell, Marketing Executive
	struan.campbell@sportbusiness.com
	Ms. Shona ODonnell, Marketing Manager
	Shona.Odonnell@sportbusiness.com
Other:	Ms. Debra Lestrade, Information Sales Manager
	Debra.Lestrade@sportbusiness.com
	Mr. Kevin Roberts, Editorial Director
	kevinr@sportbusiness.com
	Ms. Miriam Sherlock, Editor
	Miriam.Sherlock@sportbusiness.com

Tweets (Powered By Twitter)

sportbusiness @sportbusiness

Fifa's sponsorship income for this year's #FIFAWC was predicted to hit $1.78bn. The latest indications suggest it will comfortably outstrip that figure. Our Fifa World Cup 2026 Briefing covers the governing body's media rights and sponsorship activity in full, including: • Fifa's full sponsorship portfolio, with 16 deal values and dedicated analysis of Aramco, Qatar Airways and Hyundai-Kia. • The sponsorship portfolios of the tournament's 10 highest-ranked nations, including 20 kit and training kit deal values. • A $4.3bn media rights picture, region by region, with 40+ deal values, many exclusive to SportBusiness.

17 Jul 2026

sportbusiness @sportbusiness

𝗘𝗫𝗖𝗟𝗨𝗦𝗜𝗩𝗘: Stripe to move into sponsorship with Mercedes. #MercedesF1 has signed a sponsorship agreement with financial services and software company Stripe, SportBusiness can reveal. The multi-year agreement is understood to begin at the start of the 2027 #F1 season, marking Stripe's first move into sports sponsorship.

17 Jul 2026

sportbusiness @sportbusiness

𝗕𝗥𝗘𝗔𝗞𝗜𝗡𝗚: Visit Rwanda makes the switch to Aston Villa Aston Villa has agreed a shock front-of-shirt deal with Visit Rwanda, the tourism body that previously served as Arsenal’s controversial sleeve sponsor, 𝙎𝙥𝙤𝙧𝙩𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨 understands. The agreement is understood to represent a record sum for a main shirt sponsorship at Villa. The club entered the summer searching for a replacement for Betano ahead of the #PL's ban on front-of-shirt betting agreements.

14 Jul 2026

sportbusiness @sportbusiness

𝗘𝗫𝗖𝗟𝗨𝗦𝗜𝗩𝗘: CAA Eleven set to lose Uefa contract. The special-purpose agency has been informed by Uefa that its bid to retain the sale of commercial rights for its men's national team competitions was unsuccessful, 𝙎𝙥𝙤𝙧𝙩𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨 can exclusively reveal. The Relevent Sports and Sela agencies are both understood to remain in contention as Uefa gets set to move into a new commercial rights era from 2028-29 onwards.

13 Jul 2026

sportbusiness @sportbusiness

“It’s increasingly clear that the most powerful revenue model in media is ‘paid-for’, with significant support from advertising. It’s also universally acknowledged that a key part of the defence against global streamers is a strong local content proposition. This deal strengthens Sky’s hand in both respects." - Mike Darcey, former COO at Sky and author of the 𝘛𝘦𝘭𝘭𝘺𝘯𝘰𝘮𝘪𝘤𝘴 blog. What’s the logic behind Sky’s £1.6bn ITV takeover, and what are the implications for the sports industry? 𝙎𝙥𝙤𝙧𝙩𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙈𝙚𝙙𝙞𝙖 spoke to market experts to find out.

13 Jul 2026


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