Altenar integrates Optimove’s Opti-X platform

(PRESS RELEASE) -- Altenar, a leading sports betting and iGaming software provider, has integrated Optimove’s Digital Experience Platform, Opti-X, to help operators boost engagement, personalization and lifetime value from a player’s first visit.

Optimove’s DXP offers a Real-Time Messaging feature which allows operators to automatically trigger personalized messages across all marketing channels at the most opportune moments, ensuring timely and relevant communication that keeps players engaged.

Opti-X includes a Smart Search Engine powered by AI, which delivers lightning-fast, personalized search results. The engine tailors results based on a player’s past search history, platform behaviors, and betting preferences.

Altenar can now also offer more advanced end-to-end personalization across all channels and platforms. Opti-X’s behavioral, historical, and predictive modelling equip operators to create detailed micro-segments, which promise more personalized interactions, fostering loyalty and increasing player value over time.

This strategic integration underscores Altenar’s commitment to continuously improving its offering and delivering innovative, player-centric solutions that have a significant impact for sports betting operators.

Diego Salas, Sales Manager at Altenar, said: “We are committed to enhancing the user experience and leveraging data to provide personalized content that offers clear benefits both to players and operators. Our partnership with Optimove allows our clients to better understand player behavior and tailor their content to optimize their offerings and marketing messages.”

Adi Dagan, Senior Director of Partnerships at Optimove, said: “Altenar is a clear breakthrough leading sports betting software provider and being part of their solution is a true honor. This partnership is a boon for sports betting operators to ensure incredible personalized experience for each player. These are incredibly exciting times for online sports betting as we get to partner with an innovator like Altenar to take the industry to the next level.”