Optimove

Optimove was founded in 2009 by people with a passion for understanding what drives customer behavior. The company’s vision is to produce software that understands every customer and can proactively influence their spending behavior.

The company’s core technology is based on an innovative algorithmic approach to deep customer analytics which reliably predicts which marketing actions will be the most effective for each individual customer.


Products and Services
Marketing > Other > Software
Optimove is Web-based software that implements a systematic approach to running, measuring and optimizing customer marketing campaigns.
Headquarters
Physical Address:  Mailing Address:
18 Ben Avigdor Street
2nd Floor
Tel Aviv 61570
Israel
 PO Box 57048
 Tel Aviv 61570
 Israel
Phone:  +972 367 245 46
Fax:  +972 363 152 02
Website: www.optimove.com
 
New York Branch
19 West 21st Street
Suite 402
New York, New York 10010
 
Phone: (646) 961-4546
 
News Articles
Are You Watching This?! partners with Optimove
22 May 2025
The leading provider of real-time Sports Excitement Analytics data for global sports, announced a new collaboration with Optimove, the leader in positionless marketing.
beBettor partners with Optimove
21 May 2025
The data analytics platform announced a new partnership with Optimove, which provides its U.K. clients with deeper segmentation and personalization capabilities by utilizing real-time wealth insights.
Altenar integrates Optimove’s Opti-X platform
17 Mar 2025
Opti-X includes a Smart Search Engine powered by AI, which delivers personalized search results.
Grupo da Sorte selects Optimove as CRM marketing solution
29 Oct 2024
The Brazilian lottery operator chose the CRM marketing solution for iGaming to enhance player engagement and retention, helping accelerate the operator’s rapid growth.
Finland's national lottery operator selects Optimove as its CRM marketing solution
18 Oct 2024
Veikkaus operates all gambling activities in Finland, offering a diverse range of games across three main categories: lottery, casino, and sports betting.
More News »
Tweets (Powered By Twitter)
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“Before Optimove, we were sending 11 campaigns in a month. Now, in a month we build 48,” said the Head of Communica… twitter.com/i/web/status/1…
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"That was the Dark Ages,” said a senior CRM manager from the gaming industry about life before Optimove. 🔦 Drop by… twitter.com/i/web/status/1…
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We're revving up for @eTailNews West! We're looking forward to seeing you and discussing how your team can employ a… twitter.com/i/web/status/1…
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User Optimove
This Valentine's Day, look deep into their eyes and say everything you always wanted to say. Or, as in Customer-Led… twitter.com/i/web/status/1…
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User Optimove
Love is in the air, and you know what they say: there's no love without data! 😍 So we dove into the numbers and ca… twitter.com/i/web/status/1…
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