Optimove

Optimove was founded in 2009 by people with a passion for understanding what drives customer behavior. The company’s vision is to produce software that understands every customer and can proactively influence their spending behavior.

The company’s core technology is based on an innovative algorithmic approach to deep customer analytics which reliably predicts which marketing actions will be the most effective for each individual customer.

See us at SBC Summit 2026 in booth A421

Products and Services

Marketing > Other > Software
Optimove is Web-based software that implements a systematic approach to running, measuring and optimizing customer marketing campaigns.


Headquarters
Physical Address:		Mailing Address:
18 Ben Avigdor Street 2nd Floor Tel Aviv 61570 Israel		PO Box 57048 Tel Aviv 61570 Israel

Phone:	+972 367 245 46
Fax:	+972 363 152 02
Website:	www.optimove.com



New York Branch
19 West 21st Street Suite 402 New York, New York 10010

Phone:	(646) 961-4546

News Articles

Odditt partners with Optimove to power personalized betting content

29 Jul 2026

Operators using Optimove will soon be able to embed Odditt’s story-driven, contextualized bets and parlays within player messages, at scale, improving discovery, engagement, and reactivation rates.

New Optimove report reveals key trends in NFL betting

15 Aug 2025

The study found that 77% of bettors plan to wager this NFL season, with a strong preference for pre-game bets and traditional bet types like point spreads and moneyline.

Are You Watching This?! partners with Optimove

22 May 2025

The leading provider of real-time Sports Excitement Analytics data for global sports, announced a new collaboration with Optimove, the leader in positionless marketing.

beBettor partners with Optimove

21 May 2025

The data analytics platform announced a new partnership with Optimove, which provides its U.K. clients with deeper segmentation and personalization capabilities by utilizing real-time wealth insights.

Altenar integrates Optimove’s Opti-X platform

17 Mar 2025

Opti-X includes a Smart Search Engine powered by AI, which delivers personalized search results.

More News »

Tweets (Powered By Twitter)

optimove @optimove

chose Optimove through our Ignite+ Program to power its marketing. Their CMO, Kyle Wachtel, said it best: “Optimove didn’t just give us tech. They gave us a team. The Ignite Program is a game-changer for startups like ours.” We're so excited! hubs.la/Q03FW1gl0 https://t.co/zKG7GPcBd9

27 Aug 2025

optimove @optimove

Stop killing customer engagement with assembly-line marketing. Embrace position-less marketing, writes our CEO Pini Yakuel for MarTech. By doing so brands can create seamless experiences, unify data insights and maximize efficiency ➡ hubs.ly/Q038KzYF0

28 Feb 2025

optimove @optimove

Proud to announce Lewis Pugh as a keynote speaker at #OptimoveConnect2025! 🌊The endurance swimmer & UN Patron of the Oceans knows uncharted waters—he’ll share how we, as marketers, can overcome future challenges, adapt, & achieve success. Register ➡️ hubs.la/Q035Lc_p0 https://t.co/EJmz8Xn3r2

07 Feb 2025

optimove @optimove

"AI Target Group Discovery guides marketers to find the best audience based on likelihood to transact," says Shai Frank, SVP Product & GM Americas. 📽 Use it to Initiate precise #segmentation, pinpoint data splits, optimize campaigns, and more. Watch ⬇️ hubs.la/Q034sHvm0 https://t.co/yZyQqMD0oZ

29 Jan 2025

optimove @optimove

Long live SMS! 62% of consumers prefer to receive text messages from businesses over any other form of communication. Should YOUR brand dive deeper into #SMS #marketing? We have a checklist 👇 hubs.la/Q034sPzp0

29 Jan 2025

Tradeshow Attendance

SBC Summit 2026
29 Sep 2026 - 1 Oct 2026
Booth A421

SiGMA North America 2026
1 Sep 2026 - 3 Sep 2026
Booth 80S

SBC Summit Americas 2026
9 Jun 2026 - 11 Jun 2026
Booth 620, 720

ICE Barcelona 2026
19 Jan 2026 - 21 Jan 2026
Booth 4C30

Global Gaming Expo (G2E) 2025
6 Oct 2025 - 9 Oct 2025
Booth 2630, 2833

SBC Summit 2025
16 Sep 2025 - 18 Sep 2025
Booth A555

Canadian Gaming Summit 2025
17 Jun 2025 - 19 Jun 2025
Booth A242

FEATURED iGAMING SUPPLIERS


Cryptobanco High-volume crypto payouts and global treasury, simplified.	Mondogaming SRL A leading software provider of sportsbook platforms for B2B and B2C businesses.

Casino Web Scripts Providing certified casino games & software with no monthly fees. Custom development available.	Slotozilla Delivering trusted insights helping players worldwide make smarter, safer gambling choices.

Fast Offshore Online Gaming Licenses covering bingo, casino, eSports, lottery, poker, sportsbetting & more.	Casino City Press A leading publisher and distributor of casino and gaming business data & market research reports.

SForest You build games. We handle the rest.