Optimove

Optimove was founded in 2009 by people with a passion for understanding what drives customer behavior. The company’s vision is to produce software that understands every customer and can proactively influence their spending behavior.

The company’s core technology is based on an innovative algorithmic approach to deep customer analytics which reliably predicts which marketing actions will be the most effective for each individual customer.

Products and Services

Marketing > Other > Software
Optimove is Web-based software that implements a systematic approach to running, measuring and optimizing customer marketing campaigns.


Headquarters
Physical Address:		Mailing Address:
18 Ben Avigdor Street 2nd Floor Tel Aviv 61570 Israel		PO Box 57048 Tel Aviv 61570 Israel

Phone:	+972 367 245 46
Fax:	+972 363 152 02
Website:	www.optimove.com


New York Branch
19 West 21st Street Suite 402 New York, New York 10010

Phone:	(646) 961-4546

News Articles

Are You Watching This?! partners with Optimove

22 May 2025

The leading provider of real-time Sports Excitement Analytics data for global sports, announced a new collaboration with Optimove, the leader in positionless marketing.

beBettor partners with Optimove

21 May 2025

The data analytics platform announced a new partnership with Optimove, which provides its U.K. clients with deeper segmentation and personalization capabilities by utilizing real-time wealth insights.

Altenar integrates Optimove’s Opti-X platform

17 Mar 2025

Opti-X includes a Smart Search Engine powered by AI, which delivers personalized search results.

Grupo da Sorte selects Optimove as CRM marketing solution

29 Oct 2024

The Brazilian lottery operator chose the CRM marketing solution for iGaming to enhance player engagement and retention, helping accelerate the operator’s rapid growth.

Finland's national lottery operator selects Optimove as its CRM marketing solution

18 Oct 2024

Veikkaus operates all gambling activities in Finland, offering a diverse range of games across three main categories: lottery, casino, and sports betting.

More News »

Tweets (Powered By Twitter)

Optimove @Optimove

“Before Optimove, we were sending 11 campaigns in a month. Now, in a month we build 48,” said the Head of Communica… twitter.com/i/web/status/1…

22 Feb 2023

Optimove @Optimove

"That was the Dark Ages,” said a senior CRM manager from the gaming industry about life before Optimove. 🔦 Drop by… twitter.com/i/web/status/1…

20 Feb 2023

Optimove @Optimove

We're revving up for @eTailNews West! We're looking forward to seeing you and discussing how your team can employ a… twitter.com/i/web/status/1…

15 Feb 2023

Optimove @Optimove

This Valentine's Day, look deep into their eyes and say everything you always wanted to say. Or, as in Customer-Led… twitter.com/i/web/status/1…

14 Feb 2023

Optimove @Optimove

Love is in the air, and you know what they say: there's no love without data! 😍 So we dove into the numbers and ca… twitter.com/i/web/status/1…

13 Feb 2023

Tradeshow Attendance

Canadian Gaming Summit 2025
17 Jun 2025 - 19 Jun 2025
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SBC Summit Americas 2025
13 May 2025 - 15 May 2025
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ICE Barcelona 2025
20 Jan 2025 - 22 Jan 2025
Booth 4A34

SBC Summit Latinoamérica 2024
29 Oct 2024 - 31 Oct 2024
Booth B56

Global Gaming Expo (G2E) 2024
7 Oct 2024 - 10 Oct 2024
Booth 2630

SBC Summit 2024
24 Sep 2024 - 26 Sep 2024
Booth D120

Canadian Gaming Summit 2024
18 Jun 2024 - 20 Jun 2024
Booth A22

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