Optimove

Optimove was founded in 2009 by people with a passion for understanding what drives customer behavior. The company’s vision is to produce software that understands every customer and can proactively influence their spending behavior.

The company’s core technology is based on an innovative algorithmic approach to deep customer analytics which reliably predicts which marketing actions will be the most effective for each individual customer.


Products and Services
Marketing > Other > Software
Optimove is Web-based software that implements a systematic approach to running, measuring and optimizing customer marketing campaigns.
Headquarters
Physical Address:  Mailing Address:
18 Ben Avigdor Street
2nd Floor
Tel Aviv 61570
Israel
 PO Box 57048
 Tel Aviv 61570
 Israel
Phone:  +972 367 245 46
Fax:  +972 363 152 02
Website: www.optimove.com
 
New York Branch
19 West 21st Street
Suite 402
New York, New York 10010
 
Phone: (646) 961-4546
 
News Articles
Scientific Games partners with Optimove for lottery digital advertising
12 Feb 2023
The deal will pair five US state lotteries with the brightest minds in internet gaming, customer engagement, loyalty and Customer Relationship Management.
SBC Summit North America will take place in May 2023
7 Dec 2022
The Sports Betting Community's iGaming and sports betting event will take place at the Meadowlands Expo Center in New Jersey.
NuxGame teams with Optimove
5 Oct 2022
The gaming and betting software provider struck a partnership with the customer-led CRM Marketing platform in a bid to improve its one-to-one marketing capabilities.
GVC extends partnership with Optimove
3 Jul 2019
This renewal expands the relationship between companies to include the Gala brands, and Roar Digital, GVC and MGM’s joint venture in the U.S.
1Click Games to integrate Optimove's customer retention automation platform with 1Click CRM
9 Dec 2014
Optimove’s retention automation platform helps marketers maximize player engagement and loyalty by automatically personalizing, executing and evaluating a complete framework of marketing campaigns.
Tweets (Powered By Twitter)
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“Before Optimove, we were sending 11 campaigns in a month. Now, in a month we build 48,” said the Head of Communica… twitter.com/i/web/status/1…
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User Optimove
"That was the Dark Ages,” said a senior CRM manager from the gaming industry about life before Optimove. 🔦 Drop by… twitter.com/i/web/status/1…
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User Optimove
We're revving up for @eTailNews West! We're looking forward to seeing you and discussing how your team can employ a… twitter.com/i/web/status/1…
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User Optimove
This Valentine's Day, look deep into their eyes and say everything you always wanted to say. Or, as in Customer-Led… twitter.com/i/web/status/1…
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User Optimove
Love is in the air, and you know what they say: there's no love without data! 😍 So we dove into the numbers and ca… twitter.com/i/web/status/1…
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