Marketing News

Finland's national lottery operator selects Optimove as its CRM marketing solution
18 Oct 2024

Veikkaus operates all gambling activities in Finland, offering a diverse range of games across three main categories: lottery, casino, and sports betting.

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Greenlite Ventures signs poker legend Johnny Chan
9 Oct 2024

Johnny Chan has won 10 World Series of Poker bracelets and earned the historic distinction of being the last player to win back-to-back WSOP Main Event titles.

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Optimove launches OptiPromo
8 Oct 2024

This solution automates complex reward calculations and leverages player data to enhance engagement and optimize promotion spending, ultimately boosting retention and profitability.

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Emerging Leaders of Gaming 40 Under 40 List names new member
2 Oct 2024

Rickard Vikström, CEO and Founder of Internet Vikings, was named one of the honorees of the Emerging Leaders of Gaming 40 Under 40 Class of 2025.

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Enteractive appoints Tim Vinderhall as new Head of Sales
17 Sep 2024

With over a decade of experience in sales and business development, Vindehall will be responsible for further strengthening Enteractive’s B2B operator partnerships.

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Adi Dagan joins Optimove as Senior Director of Partnerships
10 Sep 2024

As the co-founder and CEO of Beehive, which was acquired by Playtech, he brings extensive experience in business development for online companies.

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Internet Vikings approved to offer VMware Private Cloud Hosting in Arizona
22 Aug 2024

This allows the company to provide secure and scalable hosting for licensed operators taking sports betting wagers across Arizona, fully complying with the Arizona Administrative Code.

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Optimove predicts more live betting this NFL season
22 Aug 2024

A key finding in the Consumer Report on NFL Wagering Intentions is that a significant 85% of respondents plan to engage in live betting during games, a 39% increase from 2023.

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Internet Vikings and EveryMatrix strengthen partnership
1 Aug 2024

The two are expanding their partnership in West Virginia to meet stringent regulatory requirements and strengthen disaster recovery capabilities.

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Caitlin Clark boosts number of bets on WNBA games
9 Jul 2024

An Optimove research reveal that games featuring Caitlin Clark and her team, the Indiana Fever, saw an average 380% increase in bets compared to the baseline game.

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Catena Media adjusts Q2 earnings outlook amid Google policy changes
20 Jun 2024

The company expects revenue growth in second half of 2024 as it streamlines media partnerships and focuses on content,

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Symplify launches Instant Messaging module
12 Jun 2024

The new Instant Messaging channel is designed as an umbrella channel that will, in the near future, encompass multiple messaging services.

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Catena Media appoints Jasleen Kals as VP Product
29 May 2024

This new role further expands the core executive team that has been assembled in recent months to drive the company’s turnaround and accelerate revenue growth in the second half of the year.

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Symplify extends MegaRush Casino partnership
28 May 2024

Following four successful years of collaboration, Symplify will now extend its CRM services to three additional brands under the Megarush license.

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Enteractive partners with Optimove
15 May 2024

The agreement means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove's existing marketing channels suite.

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