Marketing News

New Optimove report reveals key trends in NFL betting
15 Aug 2025

The study found that 77% of bettors plan to wager this NFL season, with a strong preference for pre-game bets and traditional bet types like point spreads and moneyline.

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LiveScore Group signs with Enteractive to boost active players
12 Aug 2025

Enteractive is set to launch activation and reactivation campaigns for LiveScore Bet and Virgin Bet, aiming to engage new players and bring back inactive ones.

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Are You Watching This?! partners with Optimove
22 May 2025

The leading provider of real-time Sports Excitement Analytics data for global sports, announced a new collaboration with Optimove, the leader in positionless marketing.

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beBettor partners with Optimove
21 May 2025

The data analytics platform announced a new partnership with Optimove, which provides its U.K. clients with deeper segmentation and personalization capabilities by utilizing real-time wealth insights.

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Catena Media cutting over 50 jobs
13 May 2025

The company's cost optimization measures include removing one management layer to speed internal agility and eliminating over 50 roles, affecting a mix of full-time employees and contractors.

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Imagine This: 25 years of revolutionizing casino revenue
22 Apr 2025

From a singular vision in 1999 to over $3 billion in incremental profits, explore how Imagine This, under Patrick Papaccio's leadership, transformed casino gifting into a data-driven science with a player-focused approach.

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MetaBet and Catena Media reignite partnership
10 Apr 2025

As both companies continue to prioritize fan engagement and smarter betting experiences, this renewal signals a new phase of collaboration.

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Altenar integrates Optimove’s Opti-X platform
17 Mar 2025

Opti-X includes a Smart Search Engine powered by AI, which delivers personalized search results.

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Imagine This hosts exclusive 2025 IGA AfterParty at Moonshine Flats
12 Feb 2025

A highlight of the evening will be the presentation of the Annual Native American Award of Achievement, which recognizes individuals who have demonstrated exceptional leadership, innovation, and dedication to the Native American community.

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BetMGM boosts customer engagement and retention with Enteractive
6 Feb 2025

This partnership will enhance BetMGM’s existing CRM strategies with targeted reactivation campaigns aimed at converting non-funded registrations and re-engaging lapsed accounts across its U.S. markets.

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GAN selects Internet Vikings’ hosting solutions in Arkansas
22 Jan 2025

This expansion into Arkansas follows a recent deployment in Nevada, where Internet Vikings also provides hosting solutions to GAN.

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Catena Media appoints Martin Zetterlund to board of directors
4 Dec 2024

Zetterlund is an experienced Stockholm-based entrepreneur, investor and executive with specialist expertise in cybersecurity and managed security services.

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Catena Media announces board changes
20 Nov 2024

The company announced the appointment of Stephen Taylor-Matthews as non-executive director and the departure of Øystein Engebretsen from the board of directors.

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Enteractive appoints Lukasz Zebrowski as Head of Compliance
7 Nov 2024

Lukasz brings vast experience in regulatory compliance and will play a crucial role in ensuring Enteractive’s services continue to offer excellence on every level when talking directly with the players.

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Internet Vikings ready to support Missouri sports betting market
7 Nov 2024

With the voters of Missouri approving Amendment 2, the company is prepared to offer its range of hosting solutions to operators and suppliers entering this newly regulating market.

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