Marketing News

APCW Interviews: Income Access' VP of Marketing
1 Mar 2023

J. Todd speaks with Erica Anderson, Vice President of Marketing at Income Access, about how the company has become a "hub of knowledge" for webmasters.

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Rootz increases player reactivation focus with Enteractive
16 Feb 2023

The campaign will focus on the Caxino, Wheelz, and Wildz brands in markets including Canada, Finland, and New Zealand.

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Scientific Games partners with Optimove for lottery digital advertising
12 Feb 2023

The deal will pair five US state lotteries with the brightest minds in internet gaming, customer engagement, loyalty and Customer Relationship Management.

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Peter Messner steps down as Catena Media CFO
8 Feb 2023

A process for recruiting a new CFO will be initiated. Peter Messner will hand over within six months before pursuing his career outside the sports betting and casino industry.

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BetCity signs deal with Enteractive
6 Feb 2023

The company was selected deliver reactivation campaigns in the regulated Dutch market by BetCity.

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Better Collective acquires a position in Catena Media
2 Feb 2023

The digital sports media company now holds a greater than 5% stake in Catena.

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Paysafe: Payments vital for iGaming player acquisition and retention
1 Feb 2023

The report also reveals the crucial role of the payments experience in player retention as well as sports bettors’ rising interest in digital wallets and eCash.

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Fire & ICE 2023 reveals theme
1 Feb 2023

Fire & Ice 2023: Beyond Our Wildest Dreams tells the story of the iGaming industry from the first online wager in 1994 through today.

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AffPapa surpasses 500 registrants for iGaming Club London
31 Jan 2023

Affiliates, operators, and B2B companies from around the world will convene under one roof to network and collaborate at the event.

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Gaming Innovation Group completes acquisition of AskGamblers
31 Jan 2023

GiG Media is eagerly anticipating the operational and commercial opportunities of the well-regarded affiliate website AskGamblers.

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Internet Vikings becomes an Indian Gaming Association member
31 Jan 2023

This move allows for new long-term partnerships and introduces the B2B iGaming and online sports betting supplier to unexplored segments of the U.S. gambling market.

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Symplify welcomes Bwloto as its latest CRM partner
30 Jan 2023

The Bwloto team has over 10 years experience working within the lottery and iGaming space.

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Enteractive appoints John Foster to Head of Sales
27 Jan 2023

Foster brings a wealth of sales knowledge to this role with over 20+ years of experience across multiple sectors including iGaming, Advertising, and Media & Hospitality.

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Imagine This hires mew marketing director and launches a marketing department
22 Jan 2023

The casino marketing firm in North America announced its new marketing department led by new hire Parker Papaccio and long-time employee Ryan Rotundo.

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Catena Media announces 31% rise in preliminary North American revenue for Q4 2022
21 Jan 2023

The group expects fourth-quarter revenue from operations in North America to reach €21.5 million, a 31% increase year-on-year.

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