Marketing Other News

Odditt partners with Optimove to power personalized betting content
29 Jul 2026

Operators using Optimove will soon be able to embed Odditt’s story-driven, contextualized bets and parlays within player messages, at scale, improving discovery, engagement, and reactivation rates.

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Topgolf announces first World Series of Golf qualifying tournament in 30 venues
29 Jul 2026

The first WSOG qualifying tournament is a poker-style golf tournament held simultaneously across 30 venues in 11 states, running on 1 and 2 September.

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Symplify releases enhanced User Interface for smarter workflows
3 Oct 2025

The new interface improves visibility across campaigns, greater clarity in reporting, and a cleaner, more intuitive navigation experience.

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New Optimove report reveals key trends in NFL betting
15 Aug 2025

The study found that 77% of bettors plan to wager this NFL season, with a strong preference for pre-game bets and traditional bet types like point spreads and moneyline.

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Are You Watching This?! partners with Optimove
22 May 2025

The leading provider of real-time Sports Excitement Analytics data for global sports, announced a new collaboration with Optimove, the leader in positionless marketing.

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beBettor partners with Optimove
21 May 2025

The data analytics platform announced a new partnership with Optimove, which provides its U.K. clients with deeper segmentation and personalization capabilities by utilizing real-time wealth insights.

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Altenar integrates Optimove’s Opti-X platform
17 Mar 2025

Opti-X includes a Smart Search Engine powered by AI, which delivers personalized search results.

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Grupo da Sorte selects Optimove as CRM marketing solution
29 Oct 2024

The Brazilian lottery operator chose the CRM marketing solution for iGaming to enhance player engagement and retention, helping accelerate the operator’s rapid growth.

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Finland's national lottery operator selects Optimove as its CRM marketing solution
18 Oct 2024

Veikkaus operates all gambling activities in Finland, offering a diverse range of games across three main categories: lottery, casino, and sports betting.

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Optimove launches OptiPromo
8 Oct 2024

This solution automates complex reward calculations and leverages player data to enhance engagement and optimize promotion spending, ultimately boosting retention and profitability.

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Adi Dagan joins Optimove as Senior Director of Partnerships
10 Sep 2024

As the co-founder and CEO of Beehive, which was acquired by Playtech, he brings extensive experience in business development for online companies.

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Optimove predicts more live betting this NFL season
22 Aug 2024

A key finding in the Consumer Report on NFL Wagering Intentions is that a significant 85% of respondents plan to engage in live betting during games, a 39% increase from 2023.

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Caitlin Clark boosts number of bets on WNBA games
9 Jul 2024

An Optimove research reveal that games featuring Caitlin Clark and her team, the Indiana Fever, saw an average 380% increase in bets compared to the baseline game.

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Symplify launches Instant Messaging module
12 Jun 2024

The new Instant Messaging channel is designed as an umbrella channel that will, in the near future, encompass multiple messaging services.

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Symplify extends MegaRush Casino partnership
28 May 2024

Following four successful years of collaboration, Symplify will now extend its CRM services to three additional brands under the Megarush license.

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