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X is changing its creator payout model. Creator Revenue Sharing ends 7 September, with Original Content Rewards applications opening the next day. The new program rewards eligible creators based on qualified impressions from their original content. Read more below 👇 https://t.co/yvk6StsO0J

Tabcorp full year revenue surges to A$2.64 billion 5star.media/2026/08/26/tab…

Australian government bill targets match-fixing in sport 5star.media/2026/08/26/aus…

PointsBet shareholders hand down strike at AGM 5star.media/2026/08/26/poi…

.@BOYLESports named as Nottingham Forest’s official betting partner  5star.media/2026/08/26/boy…

Turns Up the Heat in Devil Fire Bonu$ Coin 5star.media/2026/08/26/tur…

RT Gokul Jaykrishna: Had a productive meeting with 𝗠𝗿. 𝗞𝗼𝗷𝗶 𝗜𝗸𝗲𝘆𝗮, 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 & 𝗖𝗢𝗢, along with senior officials of 𝗧𝗼𝘀𝗵𝗶𝗯𝗮 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗶𝗼𝗻. On…

RT Gokul Jaykrishna: Our 𝗣𝗿𝗲𝘀𝗶𝗱𝗲𝗻𝘁 𝗼𝗳 𝗙𝗜𝗖𝗖𝗜, 𝗠𝗿. 𝗔𝗻𝗮𝗻𝘁 𝗚𝗼𝗲𝗻𝗸𝗮, 𝗮𝗻𝗱 𝗜 𝗺𝗲𝘁 𝗠𝗿. 𝗠𝗮𝘀𝗮𝘆𝘂𝗸𝗶 𝗢𝗺𝗼𝘁𝗼, 𝗣𝗿𝗲𝘀𝗶𝗱𝗲𝗻𝘁 & 𝗖𝗘𝗢 𝗼𝗳 𝗠𝗮𝗿𝘂𝗯𝗲𝗻𝗶 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗶𝗼𝗻, along…

RT Gokul Jaykrishna: Had one-on-one meetings with the heads of 𝗜𝗧𝗢𝗖𝗛𝗨 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗶𝗼𝗻, 𝗧𝗼𝘆𝗼 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗧𝗼𝗿𝗮𝘆 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀. We d…

Vera Sherman, Online Manager at Premier Bet Liberia, joins the Sports Betting West Africa+ (SBWA+) Summit to share practical insight into the realities of marketing in regulated markets across Africa. Secure your place in Dakar from 14–16 October. sportsbettingevents.com/sbwa https://t.co/WTrAITluaY

Mexico isn’t just hosting SiGMA North America, presented by Caliente Sports . It’s opening the door to what’s next. In Episode 4 of our Ambassador Series, H.E. Genaro Lozano (Genaro Lozano 🌈) shares why Mexico was the natural choice for the inaugural summit, and why the country is increasingly on the radar of global business and investors. Hear it straight from the Ambassador. Watch Episode 4 now: youtube.com/watch?v=iFP2Pt…

Most business is truly international these days, given the complexity of supply chains and the increasing homogenization of global culture. But there are still plenty of regional cultural norms that must be recognized and respected if you’re going to wheel and deal on the world stage. It pays for any business traveler to research what to do and what not to do before arriving in another country. Understanding how to approach introductions, what certain phrases in meetings really mean, the standard pace of progress, how to navigate a shift from boardroom to more casual settings. Potential pitfalls abound, so do your homework in advance. This isn’t a strictly Western phenomenon. A decade or so ago, China’s elites began using Western etiquette schools to give them a better shot at ‘fitting in’ and establishing toeholds in new markets abroad. And it wasn’t just the upper crust learning these lessons. As China’s population became more affluent and ramped up overseas travel, the government had to publicly remind travelers to comport themselves more respectably abroad, like stop queue-jumping and spitting in the street. Foreigners are ambassadors, for both bad and good. Learning a few phrases in local languages isn’t mandatory but it can set things off on the right foot by demonstrating the importance you’re placing on interacting with your prospective business partners. Businessmen and government figures in most countries have a pretty good command of English, but if not, it pays to have someone you trust doing the interpreting. Last thing you need is both parties coming out of a meeting believing something different. I’ve made the odd social faux pas while traveling, like sitting with my legs crossed in Dubai. But once things like that are pointed out to you, you apologize and everybody’s usually gracious enough to let it slide. Who here has done any cross-border business, and what’s the most valuable lesson you learned in the process?

The IAB is developing an AI-Era Attribution Blueprint to address conversions influenced by AI systems. The framework could cover AI-recommended, AI-initiated and signal-triggered conversions but the methodology and rules for dividing commercial credit are still being developed. https://t.co/MhDkFyuovs

No Spanish? No problem. We’ve got a few words to get you by. Before you head to SiGMA North America, presented by Caliente Sports, brush up on these 12 useful Spanish phrases for everything from meeting new people to ordering food, finding an ATM and asking for the Wi-Fi password. A little Spanish can go a long way, especially when you’re exploring Mexico City beyond the summit. Save this for later. You’ll thank us when you’re in Mexico. Mexico City won’t wait. Secure your place: tickets.sigma.world/sigma-north-am…

Could AI change how media buyers work? Kamila Łuksza-Szpyt, Managing Director at Voluum, explains how AI could take much of the manual work off their plate but as the barrier to entry falls, competition for traffic could rise too. Catch up on this episode via the links below 👇 https://t.co/GxIvHhXgYg