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Most business is truly international these days, given the complexity of supply chains and the increasing homogenization of global culture. But there are still plenty of regional cultural norms that must be recognized and respected if you’re going to wheel and deal on the world stage. It pays for any business traveler to research what to do and what not to do before arriving in another country. Understanding how to approach introductions, what certain phrases in meetings really mean, the standard pace of progress, how to navigate a shift from boardroom to more casual settings. Potential pitfalls abound, so do your homework in advance. This isn’t a strictly Western phenomenon. A decade or so ago, China’s elites began using Western etiquette schools to give them a better shot at ‘fitting in’ and establishing toeholds in new markets abroad. And it wasn’t just the upper crust learning these lessons. As China’s population became more affluent and ramped up overseas travel, the government had to publicly remind travelers to comport themselves more respectably abroad, like stop queue-jumping and spitting in the street. Foreigners are ambassadors, for both bad and good. Learning a few phrases in local languages isn’t mandatory but it can set things off on the right foot by demonstrating the importance you’re placing on interacting with your prospective business partners. Businessmen and government figures in most countries have a pretty good command of English, but if not, it pays to have someone you trust doing the interpreting. Last thing you need is both parties coming out of a meeting believing something different. I’ve made the odd social faux pas while traveling, like sitting with my legs crossed in Dubai. But once things like that are pointed out to you, you apologize and everybody’s usually gracious enough to let it slide. Who here has done any cross-border business, and what’s the most valuable lesson you learned in the process?

The IAB is developing an AI-Era Attribution Blueprint to address conversions influenced by AI systems. The framework could cover AI-recommended, AI-initiated and signal-triggered conversions but the methodology and rules for dividing commercial credit are still being developed. https://t.co/MhDkFyuovs

No Spanish? No problem. We’ve got a few words to get you by. Before you head to SiGMA North America, presented by Caliente Sports, brush up on these 12 useful Spanish phrases for everything from meeting new people to ordering food, finding an ATM and asking for the Wi-Fi password. A little Spanish can go a long way, especially when you’re exploring Mexico City beyond the summit. Save this for later. You’ll thank us when you’re in Mexico. Mexico City won’t wait. Secure your place: tickets.sigma.world/sigma-north-am…

Could AI change how media buyers work? Kamila Łuksza-Szpyt, Managing Director at Voluum, explains how AI could take much of the manual work off their plate but as the barrier to entry falls, competition for traffic could rise too. Catch up on this episode via the links below 👇 https://t.co/GxIvHhXgYg

SBC Summit 2026 will begin in style as internationally acclaimed Irish band The Script takes centre stage at the event’s highly anticipated Opening Party, delivering a headline performance for thousands of delegates gathering in Lisbon. SBC GAMING agbrief.com/news/europe/25…

RT Piyush Goyal: The potential for India-Japan startup collaboration is ENORMOUS! 🇮🇳🇯🇵 https://t.co/vRcm6XXIRj

RT Gokul Jaykrishna: Our 𝗣𝗿𝗲𝘀𝗶𝗱𝗲𝗻𝘁 𝗼𝗳 𝗙𝗜𝗖𝗖𝗜, 𝗠𝗿. 𝗔𝗻𝗮𝗻𝘁 𝗚𝗼𝗲𝗻𝗸𝗮, 𝗮𝗻𝗱 𝗜 𝗺𝗲𝘁 𝗠𝗿. 𝗠𝗮𝘀𝗮𝘆𝘂𝗸𝗶 𝗢𝗺𝗼𝘁𝗼, 𝗣𝗿𝗲𝘀𝗶𝗱𝗲𝗻𝘁 & 𝗖𝗘𝗢 𝗼𝗳 𝗠𝗮𝗿𝘂𝗯𝗲𝗻𝗶 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗶𝗼𝗻, along…

Live: Reform UK press conference with Robert Jenrick x.com/i/broadcasts/1…

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RT Gokul Jaykrishna: Had a productive meeting with 𝗠𝗿. 𝗞𝗼𝗷𝗶 𝗜𝗸𝗲𝘆𝗮, 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 & 𝗖𝗢𝗢, along with senior officials of 𝗧𝗼𝘀𝗵𝗶𝗯𝗮 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗶𝗼𝗻. On…

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GiG to acquire 80% stake in 888 Africa for €16.4 million 5star.media/2026/08/26/gig…

Early Edge Subscribers are drinking coffee this morning and already spotting a 5-Star Player Prop from this book, with more waiting on the platform ☕ https://t.co/HxkVPnliJL

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Why is Mexico a gateway for international business? In Episode 3, we sit down with H.E. Genaro Lozano, Mexican Ambassador to Italy and Malta, to discuss Mexico’s strategic position in global business and the opportunities emerging across investment, innovation and international partnerships. Watch the full interview: Mexico’s Global Business Opportunity | H.E. Genaro Lozano. Join us in Mexico City for SiGMA North America, presented by Caliente Sports, 01–03 September: tickets.sigma.world/sigma-north-am…