Optimove News

New Optimove report reveals key trends in NFL betting
15 Aug 2025

The study found that 77% of bettors plan to wager this NFL season, with a strong preference for pre-game bets and traditional bet types like point spreads and moneyline.

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Are You Watching This?! partners with Optimove
22 May 2025

The leading provider of real-time Sports Excitement Analytics data for global sports, announced a new collaboration with Optimove, the leader in positionless marketing.

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beBettor partners with Optimove
21 May 2025

The data analytics platform announced a new partnership with Optimove, which provides its U.K. clients with deeper segmentation and personalization capabilities by utilizing real-time wealth insights.

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Altenar integrates Optimove’s Opti-X platform
17 Mar 2025

Opti-X includes a Smart Search Engine powered by AI, which delivers personalized search results.

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Grupo da Sorte selects Optimove as CRM marketing solution
29 Oct 2024

The Brazilian lottery operator chose the CRM marketing solution for iGaming to enhance player engagement and retention, helping accelerate the operator’s rapid growth.

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Finland's national lottery operator selects Optimove as its CRM marketing solution
18 Oct 2024

Veikkaus operates all gambling activities in Finland, offering a diverse range of games across three main categories: lottery, casino, and sports betting.

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Optimove launches OptiPromo
8 Oct 2024

This solution automates complex reward calculations and leverages player data to enhance engagement and optimize promotion spending, ultimately boosting retention and profitability.

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Adi Dagan joins Optimove as Senior Director of Partnerships
10 Sep 2024

As the co-founder and CEO of Beehive, which was acquired by Playtech, he brings extensive experience in business development for online companies.

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Casino City’s Friday Five: Massive jackpots and live sports betting edition
23 Aug 2024

Earlier this week, a casino in Florida saw two players win six-figure slot jackpots on back-to-back days. Also, Optimove anticipates more live betting this NFL season.

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Optimove predicts more live betting this NFL season
22 Aug 2024

A key finding in the Consumer Report on NFL Wagering Intentions is that a significant 85% of respondents plan to engage in live betting during games, a 39% increase from 2023.

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Caitlin Clark boosts number of bets on WNBA games
9 Jul 2024

An Optimove research reveal that games featuring Caitlin Clark and her team, the Indiana Fever, saw an average 380% increase in bets compared to the baseline game.

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Enteractive partners with Optimove
15 May 2024

The agreement means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove's existing marketing channels suite.

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Scientific Games partners with Optimove for lottery digital advertising
12 Feb 2023

The deal will pair five US state lotteries with the brightest minds in internet gaming, customer engagement, loyalty and Customer Relationship Management.

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SBC Summit North America will take place in May 2023
7 Dec 2022

The Sports Betting Community's iGaming and sports betting event will take place at the Meadowlands Expo Center in New Jersey.

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NuxGame teams with Optimove
5 Oct 2022

The gaming and betting software provider struck a partnership with the customer-led CRM Marketing platform in a bid to improve its one-to-one marketing capabilities.

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