Affiliate Marketing News

Pinnacle Ontario live with CasinoEngine in North America debut
24 Jul 2025

The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.

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Atlas World Sports names Kevin Koeppel Director of Product
17 Jul 2025

The announcement comes as the company prepares to launch AtlasDFS.com, under the Atlas World Sports brand.

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EveryMatrix strengthens UK footprint with multi-year BetTOM partnership
1 Jul 2025

BetTOM, led by Paul Colley, has ambitious plans to build market share among U.K. recreational players with a focus on personalized marketing activation.

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beBettor expands partnership with EveryMatrix
26 Jun 2025

The data analytics platform has broadened its long-standing partnership with EveryMatrix, now enabling WealthScore to be available to its network of U.K.-licensed operator clients.

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EveryMatrix enters US content aggregation deal with Delaware North
17 Jun 2025

SlotMatrix, EveryMatrix's casino aggregation platform, is live in West Virginia with Delaware North’s Betly iGaming platform.

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GR8 Tech and Ready to Fight launch cinematic tribute to boxing star
17 Jun 2025

GR8 Tech and Ready to Fight are celebrating their partnership with "Inspired by Greatness," a cinematic tribute to boxing legacy starring Oleksandr Usyk.

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SOFTSWISS Sportsbook rolls out API 2.0
8 Jun 2025

The update reduces integration time for clients and enables seamless onboarding of new features, all while supporting broad compatibility across diverse technologies and platforms.

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CreedRoomz games now available on EveryMatrix
3 Jun 2025

This collaboration will extend the reach of CreedRoomz’s games including the newly introduced Richie Fruits Roulette and Richie Wheel, to EveryMatrix’s network of operator partners.

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SOFTSWISS rolls out Ultimate Report Builder for iGaming operators
29 May 2025

This report is a fully customizable analytics framework that consolidates fragmented reporting into a single, adaptive interface.

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EveryMatrix opens new London office
30 Apr 2025

EveryMatrix has opened a new central London office, 17 years after it was founded in the U.K. capital.

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SOFTSWISS Prime Network Jackpot hits for €1,368,013 in latest draw
17 Apr 2025

The jackpot was hit at one of the casinos participating in the latest Prime Network Jackpot campaign.

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First SOFTSWISS Sportsbook Network jackpot hits for €80,294
11 Apr 2025

The global provider of iGaming software, celebrated the first Sportsbook Network Jackpot win, which occurred during one of the industry’s largest events – SiGMA Americas.

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EveryMatrix completes iGaming content launch with Caesars Entertainment
10 Apr 2025

EveryMatrix is now providing Caesars’ online players in New Jersey, West Virginia, Michigan, Pennsylvania and the Canadian province of Ontario with access to online casino games from its in-house studios.

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Marc Burroughes appointed Chief Commercial Officer Casino at EveryMatrix
8 Apr 2025

Burroughes has spent close to two decades in the iGaming industry including senior roles at IGT, Light & Wonder and OpenBet with extensive commercial experience.

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SOFTSWISS named Online Casino Innovator in CEE 2025
2 Apr 2025

The award celebrated companies that drive innovation, excellence, and leadership in the iGaming and tech landscape across Central and Eastern Europe.

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