Marketing News

Footstock relaunches affiliate program with Income Access
15 Feb 2021

In addition to leveraging the Income Access affiliate marketing software, Footstock will also use the provider’s in-house affiliate management team and network to drive acquisition and retention efforts.

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Income Access COO appointed to Open Banking Initiative Canada's Board of Directors
8 Feb 2021

The not-for-profit organization appointed Tara Wilson, COO of Income Access, Paysafe Group's marketing technology and services provider, to its board of directors.

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Paysafe expands deal with Virginia Lottery with Income Access
1 Feb 2021

The Virginia Lottery, which already uses Paysafe’s payment processing services, will utilize Income Access’ proprietary software and affiliate management services for its upcoming iLottery affiliate program.

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Catena Media appoints Daly as new CEO
29 Jan 2021

Michael Daly has been in charge of Catena Media’s U.S. operations since April 2018 and during this time this market has grown into a highly profitable business.

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Argyll Entertainment partners with Enteractive
22 Jan 2021

The activity will initially focus on the company’s sportsbook brand, SportNation, in the U.K., with further rollout of the service to other iGaming verticals to be considered following this campaign.

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26 sports betting licenses issued by The Virginia Lottery
19 Jan 2021

The Virginia Lottery announced that it has approved 26 sports betting licenses. The licenses were issued to a number of affiliates, payment providers and data suppliers.

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Doors to 2021 Affiliate Marketing Performance Program now open
19 Jan 2021

AffiliateINSIDER's Lee-Ann Johnstone has created a unique nine week training program that is designed to help affiliate managers get the best out of their affiliate partnerships and drive consistent sales.

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Paysafe partners with Colorado's BetWildwood
11 Jan 2021

The integrated payments platform announced a partnership with BetWildwood, the official online sportsbook of Wildwood Casino in Colorado.

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AffiliateINSIDER accepted into Forbes Agency Council
4 Jan 2021

The affiliate marketing agency has been accepted into Forbes Agency Council, an invitation-only community for successful entrepreneurs who specialize in a broad range of digital marketing agency services.

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HeroGaming doubles reactivation success with Enteractive
14 Dec 2020

HeroGaming is now starting a number of new projects with Enteractive, expanding the remit to include activations as well as the reactivation campaigns.

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BOSS. Gaming Solutions signs up with Enteractive to boost player deposits
10 Dec 2020

Enteractive is to provide its (Re)Activation Cloud services to BOSS.Gaming Solutions, with a focus on activating NRCs and NDCs across both Boss Casino and Bootlegger Casino.

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Luckbox teams up with Income Access
9 Dec 2020

Through the partnership, the Luckbox affiliate program will be powered by Income Access’ affiliate marketing solution.

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OtherLevels appoints Lu as North American General Manager
2 Dec 2020

Prior to joining OtherLevels, Jenny Lu was Director of Sales at Optimove where she led the growth of U.S. and Canadian gaming sales.

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Income Access unveils upgrades to affiliate marketing platform
1 Dec 2020

The enhancements are designed to improve the user experience of iGaming operators and affiliates by focusing on core functionality such as navigation, mobile responsiveness and report display.

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Twin partners with Enteractive to implement 360 degree CRM
25 Nov 2020

The collaboration completes a 360 degree CRM technology integration to optimize player activations and retention, now with Enteractive’s personalized one-2-one voice calls, as well as Fast Track’s digital CRM solutions.

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